The stories told by others about you will usually be more powerful and more far reaching than the story you tell about yourself. Through an understanding of the five levels of brand connection you can become aware of how well engaged your brand is with your community. Then systematically through story media production you can nurture the level of connection with your audience and partners to the point where they will be producing 80% of your brand content. Sound interesting?
It’s possible to have 80% of your content developed for free
