How a creative arrives at a good idea is a result of many uncontrollable and unseen factors. What a brand can control is the information they give the creative from the start. It is good for the creative to spend time with someone who identifies with your brand and experience what they see and feel.
Participating in brand identity, brand connection, and brand story workshops are valuable for those who want to streamline a creative’s immersion into one’s brand life. Such workshops can bring about the documentation to help a creative feel the reasons behind the facts and guide them towards a great outcome.
The ideal time to engage such workshops is at the very beginning of brand life and then reapproach after 6 and 12 months.